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If all roads
lead to Rome, all roads in Rome, it would seem, lead to the Hotel de Russie. Start at the top of the Via del Corso in front of the Piazza
Venezia just beyond the Forum, skirt the Fountain of Trevi and the
Spanish Steps, and proceed to the end of the avenue at the Piazza del
Popolo. Or enter the Borghese Gardens via the Via Veneto, wander its
wooded pathways into the Pincio pausing at the overlook resplendent
with church domes, then trace your way down the many-leveled stairway
to the Piazza del Popolo. Or from the Vatican, proceed along the Via
Cola di Rienzo, cross the bridge over the Tiber and walk
straight-aways to the Piazza del Popolo. Or enter the Piazza del
Popolo through the gate in ancient Aurelian Wall. Come from any direction,
from the north, south, east and west, and you will find yourself
virtually on the doorstep of the Hotel de Russie.
The building’s
classic 19th century façade opens up into a spacious 21st
century lobby of noble proportions with an unpolished marble floor and
minimal furnishings. An enormous floral centerpiece on a gleaming
pedestal table partly blocks the view on the other side of a great
glass door directly across from the entrance. But upon closer
inspection, a pink and white courtyard is revealed with tables set out
under opened market umbrellas.
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The pink and white courtyard at the base of a terraced garden |
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At its end, a terraced garden begins to climb
through divided stone stairways framed by white balustrades where
cedar and orange trees, palms and cypresses mass on the hillside,
flowers overflow onto gravel paths, and cascading white roses fill
the air with fragrance.
The combination of a strikingly modern interior with a romantic
Giardino Segreto (secret garden) hidden behind an urban exterior
is one of the things that makes the Hotel de Russie unique, unique
being an apt adjective for this celebrity destination, the hottest
property in town since it opened in April 2000. Naomi Campbell was
expected the day we checked in. Later in the week George Clooney and
Julia Roberts would be arriving. “Oceans Twelve” is scheduled to be
filmed in Rome. Guess where the cast will be put up during three
months of shooting? |
“When the
hotel opened, its contemporary look was very new for Rome. No one
expected it,” said Sara Zanazzo who is the de Russie’s North American
sales manager. “But if you think about it, Italy has become such a
leader in design, food, fashion, cinema. The de Russie fits right
into this conception. People come to Rome expecting tradition. They’ll
find it here, but with a new twist. It is contemporary yet not too
hip. Rather it has a kind of classic feel that blends in well with its
Roman setting.”
We were having
breakfast with the stylish Sara, who apparently knows a thing or two
about Italian design, and head concierge Antonio Barbieri in Le Jardin
du Russie, the palatial, airy restaurant whose windows are French
doors that open onto a dining terrace on the second level of the
garden. An elaborate buffet offered fresh fruits including figs at the
height of season, yogurts and cereals, prosciutto and salamis,
omelets, smoked salmon and swordfish. The a la carte menus beside our
place-settings remained unopened.
The tall and
charismatic Antonio was telling us about the excitement that had been
generated some years before when word got out that Rocco Forte would
be turning the building on the Via del Babuino into a five-star hotel.
“I was a
concierge in a four-star hotel at the time and out walking with my
wife when I saw the sign,” he said. “It stopped me. The building will
have to be completely transformed, I told my wife.
“It had had a
long and interesting history as a hotel,” the affable Antonio
continued. “During the 19th century it was a favored
destination on the ‘Grand Tour.’ The last Tsar of Russia and his
family stayed here often. That explains the de Russie name and the
Romanoff crest which is the hotel’s logo. For many years the Carnival
was held on the Piazza del Popolo, and the rich families of Rome would
gather on the de Russie’s roof to watch the festivities.
“But during
the Second World War, the building was usurped by the occupying
Germans for their headquarters. Afterwards, it served as the offices
of the RAI national media network. They left in 1993, and since then
it had stood empty.
“So the idea
that the Hotel de Russie would be being back in business, and Rocco
Forte would be the one to put it back in business -- this was news.
Everyone -- taxi drivers, passersby, Romans as well as tourists – was
surprised.”
Intrigued,
Antonio applied for a concierge position and was ultimately
interviewed by the electric Elena Bruno whose connection to the Fortes
had some history. Elena had been director of sales and marketing at
Rome’s five-star Hotel Eden, a Forte property until the hostile
takeover of the London-based company in the late 1990’s. Now Sir
Rocco, Lord Forte’s son, was back in town and back in business but
with a new concept. Instead of developing another vast collection of
hotels, restaurants, and motorway cafes, Sir Rocco was creating a
select line of deluxe hotels in different European cities. Reaching
back to the Eden, he asked Elena Bruno to head the sales and marketing
division of what would be his first Italian property.
Not only did Elena
respond to his call, she, in turn, lured clients as well as staff to
follow in her wake.
Hearing
this story, we could imagine Elena as she went about, a glamorous pied
piper, assembling her staff of talented young men and women from
different backgrounds and of different styles, each possessed of the
particular élan that has come to define the de Russie ethos. They are
a remarkable group, unobtrusive, but there whenever needed, be it
behind the reception desk, at the front door, in the lounges, bar and
restaurant, at the spa, in the rooms.

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The
electric Elena Bruno (left) with Antonio Barbieri, Sara
Zanazzo, and one of the welcoming doormen |
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At the de Russie, the only thing you might have to wait for is the elevator.
Should Antonio be busy with a client, his associate the genial
Caroline Villermose appears -- as if from out of nowhere -- ready to
answer questions, make reservations, organize sightseeing expeditions
(like our private tour of the Forum area that was, in the space of a
few hours, a mini and memorable course in Roman history).
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Antonio still recalls the giddy excitement of the
pre-opening days. “It was very challenging,” he said. “We had to get
used to the procedures, the building, the technical problems of
heating and air conditioning. We were many young people coming from
different places with different experiences. There were no guests. We
were waiting for the guests while we got ready.
“Sir Rocco
threw an opening party for his friends and associates,” Sara
interjected. “Over 1,000 people attended. It was the 15th
of April, a lovely spring night. I don’t remember him making a speech,
but I do remember him singing. I think this opening was special to him
because Sir Rocco is of Italian ancestry and his wife is from Rome.
“Later on we
learned Sir Rocco was competing with the Four Seasons for this
property,” she added. “But the former owner was more comfortable
selling it to a company with roots in Italy. They live next door and
often I’ve heard them say ‘We made the right choice.’”
We felt we
made the right choice when we had lunch at Le Jardin during a tightly
scheduled visit to Rome several years ago. But this time we were
unhurried guests staying at the hotel with time enough for a leisurely
dinner. Our only regret was coming a few weeks too late for al fresco
dining on the beautiful terrace one level up from the courtyard. In
warm weather, we were told, tables in the gardened setting are hard to
come by -- although an ample amount are always reserved for hotel
guests .
But our timing
was just right in terms of that rare Tuscan delicacy: the white
truffle. Antonio had forewarned us: “This year because of the hot
summer they are very hard to get and therefore very expensive.” But at
the Jardin du Russie they had just come in, and the menu was adjusted
to reflect the chef’s suggestions of dishes that go especially well
with truffles.
But first
there was the pan brioche with carrots on top and a little foie gras,
and the oysters from the north of Corsica. There was the salad of
greens, radishes and cucumbers dressed (very slowly) with the right
ratio of balsamic vinegar to olive oil -- less than one to three parts
-- from Savina north of Rome, and a velvety vegetable soup with
carrots and mushrooms and a clove of garlic at the bottom. And, of
course, pasta. Can one have a Roman dinner without pasta? The dilemma
was should it be risotto with broccoli and oysters, guitar spaghetti
with tomato and basil sauce, gnocchi of semolina with asparagus and
ricotta? We went for spaghetti carbonara made with hot olive oil and
in lieu of cream, the yolk of an egg and never looked back.
Now for the
truffles. Although Le Jardin is renowned for its fish preparations and
red mullets, monkfish, John Dory, and turbot were among the day’s
catch, truffles grow far from the sea. Restaurant manager Gabriele
Pinzi, whom we remembered from our last visit, suggested the veal
fillet accompanied by celeriac which looks like a big turnip and has
the consistency of mashed potatoes. Shaved onto veal that had been
braised with rosemary in its own natural juices, the truffles provided
that incredible zip. As Gabriele put it, “They add life.”
Chef Nazzareno
Menghini whom we also met last time around, was away this evening. But
after such a dinner, which concluded sublimely with a poppy seed
soufflé with persimmon pureée and a turnover filled with apple and
currants, compliments had to be paid. Sous chef Alessandro Cecere
modestly accepted our bravos and shared his cooking philosophy. “Use
the freshest Mediterranean ingredients and the highest quality meats
and fish and prepare them simply. Don’t hide the taste of the products
by using cuisine techniques. Instead of complicated sauces, cook foods
in their use natural juices. Look at the truffle. All you do is get it
out of the earth, clean it and eat it.” True. Still the banquet
Alessandro had prepared this evening only looked simple.
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Assistant
restaurant manager, the amiable Roberto Narni, is also a sommelier,
and he recommended a chardonnay from Planeta in Sicily that was
exceptional. Deeply golden in color, it is quite strong, 14% alcohol,
yet so smooth, you hardly feel it. “This wine is produced in small
quantities and is very hard to get,” Roberto told us. “There’s such
great interest, people are buying futures of it.
“Sicily is
doing well in the wine business, production is increasing all around,”
he added. “Eighty percent of our wines are Italian. We also have a
good selection of important French wines, but it seems people want to
drink Italian when they are here.”
And why not?
Le Jardin, although French in name, is definitively Italian in
ambience. It is also the most traditional space in the hotel, evoking
a kind of Grand Epoque elegance. Olga Polizzi, Sir Rocco’s sister and
the hotel’s interior designer, chose to add warmth to the room by
ample touches of reds. There are red velvet chairs and draperies, red
tablecloths and swirls of red branches on the round table in the
center of the room. Even the floor is red marble, and it takes on the
glow of candlelight and crystals from the pair of exquisite Murano
chandeliers. In this welcoming environment, indoor dining is hardly an
unhappy alternative.
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The décor
throughout is engaging. Our beautiful high-ceilinged room overlooked
the Piazza del Popolo on one side and the Via del Balbuino on the
other (there are 125 rooms at the de Russie which either share our
view or look out over the garden). Walls, bed coverings, draperies,
and upholstery were in restful shades ranging from celadon to lime
green that blended well with Asiatic-looking cabinets of black wood.
Just the kind of place to come back to after a long day. |
The public
areas, on the other hand, are stronger with the rough texture of the
unpolished marble floors, the walls painted pale gray, the deep sofas
and armchairs of garnet, gray and mauve, the tables of highly polished
wood – all evocative of the silver screen, a kind of 1940’s Hollywood
glamour. And here and there, the vision is enlivened by an eclectic
mix of art -- classical Roman sculptures, medieval and baroque
antiques, and framed paintings and photographs.
Beneath
a huge abstract oil in the Stravinskij Bar we met Martin Elsner who
had recently come over as general manager. Young and enthusiastic, he
seemed to easily fit into the espirit de corps that defines the de
Russie which was only to be expected. He’d been part of the
pre-opening team. Returning as G.M. was a kind of coming home.
“The hotel has
had an impressive story of success which I want to continue by adding
and fine tuning little things, by listening carefully to guest
comments, by changing things to keep the hotel interesting, innovative
and young,” he told us. “But one thing I’m determined to maintain is
the excellent team spirit of the staff.”
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General Manager Martin Elsner |
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We were enjoying excellent martinis, the
specialty of bar manager Massimo D’Addezio who
claims the secret to a good martini is the right distance between the
martini glass and the vermouth. A well dressed man came in, ordered a
martini, and sat down at the table beside ours. He lives in the
neighborhood, he told us, often stops by on his way home.
“As a rule
fifty percent of the people at the bar are Romans. That’s quite
unusual for a hotel catering largely to American tourists,” said
Martin Elsner. “The hotel has this strong local quality.”
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A strong local
quality. Beyond all the luxe features common to a five-star hotel, the
unique décor, the outstanding table, and the irrepressible staff, the
Hotel de Russie gives its guests something else – an omnipresent
feeling of being in the Eternal City where past, present and future
merge. That alone can make a stay unforgettable.
# # #
Hotel de Russie
Via del Babuino 9
Rome 00187
Italy
Phone: +39 06 328881
Email:
reservations@hotelderussie.it
Web: www.hotelderussie.it
Photographs by Harvey
Frommer
TRAVEL BYTES:
**Hers: A return
to Rome meant a return to Femme Sistina just off the Spanish Steps
where once again, a much sought after dress for a big event was
plucked right off the rack. Since 1959, Lisette Lenzi has been
running this beauty salon/spa/boutique, developing an international
clientele along the way. Downstairs in her bi-level shop is the beauty
salon where hair styling and treatments, facials, makeup, manicures
and pedicures, and a range of massages take place. On the main level
are an au courant collection of accessories and a sampling of
prete a porter gowns and sportswear designed by Lisette. A few
well placed nips and tucks by Loredana Bramante, Lisette’s long-time
assistant, and my dress fit as if it were custom made.
Femme Sistina
Via Sistina 75, A-B-C-D
Phone: 06-67-80-260
**His:
Just
across the Via Veneto from the legendary Excelsior Hotel, the family
owned Rinaldi shop has been selling pens and other writing
instruments, leather goods and men’s accessories since 1930. If you
like to write the old fashioned way, Mauro Rinaldi can help you select
from among a great range of Italian and French pens.
Rinaldi
Via Veneto 86
Roma
Phone: 39064452389
Email:
rinaldi@rinaldipens.com
Web:
http:www.rinaldipens.com
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