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Linda-Marie Singer is The Live Wire

Linda-Marie Singer - Click to Enlarge
Moriahs to Become Sheraton Israel, the largest International Chain
in Israel
Click to Enlarge By Linda-Marie Singer

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Linda-Marie Singer catches the sunbeams at the new Sheraton Israel in the Dead Sea
Linda-Marie Singer catches the sunbeams at the new Sheraton Israel in the Dead Sea
DEAD SEA, Israel: We all have our hotel favorites and I'm not shy about saying mine. In the Holy Land, it's been the Moriah hotel chain. Whether you kept company with them in Tel Aviv, the Dead Sea, Jerusalem, Tiberias or Eilat, one thing is decidedly unique about all Moriahs - they're Israeli in style, character, and appeal.

From now on, the Moriahs will be known as the Sheraton Israel, the largest international chain in Israel. Approaching the year 2000, there will be a new mark of luxury for travelers with the Starwood Hotels & Resorts Worldwide, Inc. This name should be familiar as they own many of the world's leading brands of hotels. 

Along with the famous Sheraton, there's also Westin, The Luxury Collection, Four Points, W, and Caesars. Today Starwood joins forces with Koor Industries, a top Israeli company, to acquire the Radisson Moriah for $76 million.

You can keep all the ultra modern structures cropping up all over the country. What they have in common are papier mache walls and overpriced art collections. Take what has happened in the Dead Sea. You'll find places like the Nirvana, a Las Vegas style venue; right next door is the Moriah Plaza Dead Sea hotel humming with a friendly staff, delicious food, all the while extolling the virtues of the Dead Sea's healing powers.

For those business travelers who like to keep up with Who's Who, Bob Cotter is the European President and COO of Starwood Hotels & Resorts Worldwide Inc., while Ron Feinstein is the company's chairman in Israel. Eli Gonen serves as General Manager of the new company. The buzz is that overnight they now become the country's leading hotel chain with a variety of four and five star deluxe hotels and resorts. Located in key destinations across Israel, the chain numbers 12 hotels with 3200 rooms.

For those searching for true luxury in the land of the Bible, isn't it nice to know your search is over.

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Linda-Marie Singer "The LIVEWIRE" for Travel Watch. Former President of the International Food, Wine & Travel Writers Association, and created the national writers conference, "The Days of Wine & Proses." She is a travel and entertainment reporter living in the San Francisco Bay Area. (More about this writer.)

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