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RealCall Gives Websites Instant Telephone Call Back Capability

by Nick Anis

RealCall is a new telephone call back service for websites.  It takes less than 5 minutes and costs nothing to setup, and flat rate charge of only $.50 per lead.  To use the service you put a hot linked button on your website.  Customers who press this button (which invokes a JavaScript routine) can request an instant telephone call back.  When pressed, the RealCallMe button invokes a popup window, which asks the user questions including their name and phone number (including extension) - then it dials up your office and delivers the lead.  The button can be configured with a supplied setup wizard set to ask multiple-choice questions, check off boxes, or plain text.  A name and valid area code and phone number are required to process the callback request. The user can request an immediate callback or request to be called back after a specified period of time in case they need to finish their online session first.

When RealCall delivers the lead it plays the message and if necessary repeats it for up to 3 minutes, it can deliver it to an answering machine, voice mail service, or person.  It can be programmed to choose an extension, and so on.  The message can be paused, repeated, saved and played later, played and deleted.  The information is also stored on the RealCall Webpage for your account and can be also be emailed to you.  Messages that are not delivered by phone are automatically emailed with an alert.  You can access the log for your account at RealCall and review your account's activity at any time.  Deliveries of referral units are purchased electronically with your credit card in batches.  When you run out you can just purchase more.

Here is a summary of how it works. 

  • A Website user presses a RealCallMe alter button on your website.

  • The RealXChange server processes the request and imposes security checks.

  • RealCall's robot calls you with the user's telephone number and extension: "You have a call request from the Internet.  Please call the following number: Nine - Zero - Nine - Eight- Six … etc."

  • You call the user back.  Less than a minute has elapsed since they pressed your button!

There is a free demo of the service on the website,

You may ask … why do you need a RealCallMe button on your website … when the user can call you or send you email.  Well, there are still a lot of people who are reluctant to send email or they don't want to call you because they are using the phone line for browsing the web.  When they finally get offline, they may end up forgetting who and what number they wanted to call.  And requests for callbacks of this sort tend to be better-qualified leads then you would get from an inbound call.  Besides it doesn't cost you a penny unless your website users press the button and request a call back.  When they do it, only cost you $.50 - a small price to pay for leads for most organizations. 

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Fax : 718-764-4816 

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Nick Anis is a food, wine, and travel and technology writer with over 24 books in print published by McGraw-Hill, Random House, Bantam, Ziff-Davis, Tab, and others. Nick's articles have appeared in The Inland Valley Daily Bulletin, West Coast Media, The Family Publications Group, The Weekly News, and Travel-Watch.  His beats include food, travel, snow and waters sports, entertainment, family recreation, consumer electronics, home improvement, and automotive.  He is responsible for the Restaurant Row Ethnic Dining Guide, co-published by the Long Beach Press Telegram.  Nick is an accomplished downhill skier, PADI certified SCUBA diver, and when he's not sitting on his butt goofing off, enjoys a variety of active recreation including tennis, riding motorcycles, ATVs, wave runners, snow machines, horses, skeet and trap shooting he's also taken a stab at riding camels, donkeys, elephants, ostriches, lamas, dolphins, Reindeer, bulls, mechanical bulls, and buffalo.  Nick is a member (A Secretary/Treasurer) of the International Food, Wine, and Travel Writers Association (IFWTWA), a member of the North American Snow Sports Journalist Association (NASJA), Computer Press Association, The Writer's Guild, and listed in Books in Print, Media Map, and Press Access.  You can reach Nick at


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